Amethyst Holistic Therapies Logo Design

  • Amethyst logo design

When designing this logo for Amethyst, we felt it was important to represent the pure and natural aspect that is associated with Holistic Therapy. This was achieved by removing a small section from the letter 'a' to create the impression of a leaf.

The colour purple was chosen for its obvious link with the amethyst stone and to appeal more to the company's female target demographic.

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