Falmouth Boat Co. required invitations to be designed and printed for an event they were hosting at a Falmouth hotel, on the evening of a Red Arrows display.
The challenge set by Falmouth Boat Co. was to create something that would cause the recipients to say "wow" upon opening; the kind of challenge we always relish!
The approach we decided upon was to create a postcard invite depicting the Red Arrows, which is contained within its own sleeve. Upon removing the postcard from the die-cut sleeve, the famous Red Arrows vapour streams are revealed behind the planes. Completely removing the postcard from the sleeve then reveals the image of the Falmouth hotel where the event was hosted, with the cutout section exactly following the treeline in the image.
The final invites were both distinctive and memorable in their approach and ultimately proved highly effective in creating interest in the event.