El Loco Burrito Branding

El Loco Burrito travel to festivals and other events selling burritos, and required a logo and branding with a Mexican feel to it that would also be full of character.

I took inspiration from vibrant Mexican street art, and created a friendly burrito character, combined with vivid use of red and yellow to give it a Mexican feel. The logo was then given a ‘distressed’ appearance to replicate the street art from which we took our inspiration.